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Privacy Policy

Here at Direct Action® our customers and their privacy are extremely important to us. Your personal information, including all contact information is held as strictly confidential. We will not sell or rent any of the information you provide through this website. We do not store any of your credit card information on site. Your credit card information is maintained by Authorize.net, our online payment gateway. We may have to call or email you from time to time to get clarity on an order detail or to provide you with order updates. We will not publish details of your order or item details on the package to help avoid theft in transit.

Sharing of your information

There is some information that we may need to share. The information that we may need to share with partners and with third-party contractors for the purposes of:

  • Processing credit card transactions
  • Shipping our product to you through FedEx or USPS
  • Any state or federal governmental agencies with subpoena requests or other legal requests.

Google Analytics related privacy policy

We use “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use (as amended for government websites) and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

Google Analytics employs cookies to define user sessions, which allows for the collection of data about how visitors are using the websites. Google Analytics uses only first-party cookies for data analysis. This means that the cookies are linked to a specific website domain, and Google Analytics will only use that cookie data for statistical analysis related to your browsing behavior on that specific website. According to Google, the data collected cannot be altered or retrieved by services from other domains.

If you choose, you can opt out by turning off cookies in the preferences settings in your web browser or using Google Analytics opt-out tool. For more information on Google Analytics, please visit Google Analytics.