Privacy Policy
Privacy Policy
Effective Date: May 18, 2026
At Direct Action®, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information you provide when using our website.
Information We Collect
We may collect personal information that you voluntarily provide when you:
- Place an order
- Create an account
- Contact us by phone or email
- Submit information through forms on our website
This information may include:
- Name
- Shipping and billing address
- Email address
- Phone number
- Account registration information
- Payment information
- Order history
We do not store complete credit card information on our servers. Payment transactions are securely processed through trusted third-party payment providers, including Authorize.net and PayPal.
Accounts and Passwords
If you create an account on our website, you may be required to provide login credentials such as an email address and password.
You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.
We take reasonable measures to protect account information and passwords. However, no method of electronic storage or transmission over the Internet is completely secure. We encourage users to choose strong passwords and not share their login credentials with others.
If you believe your account has been compromised, please contact us immediately.
How We Use Your Information
We use your information to:
- Process and fulfill orders
- Create and manage customer accounts
- Provide customer support
- Communicate regarding order status or questions
- Improve our website and services
- Prevent fraud and unauthorized transactions
- Comply with legal and regulatory obligations
We may contact you by phone or email from time to time to clarify order details or provide order updates. To help reduce theft in transit, we do not publish order or item details on package exteriors.
Sharing of Information
We do not sell, rent, or trade your personal information.
We may share limited information with trusted third parties only when necessary for business operations, including:
- Processing payment transactions
- Shipping products through carriers such as FedEx, UPS, or USPS
- Website hosting, ecommerce, or account management services
- Compliance with subpoenas, court orders, or lawful governmental requests
Cookies and Analytics
We use cookies and similar technologies to improve user experience and analyze website traffic.
Google Analytics
We use Google Analytics to understand how visitors interact with our website. Google Analytics may collect information such as pages visited, time spent on pages, referring websites, browser and device information, and IP address.
We use the information collected through Google Analytics only to improve our website. We do not combine Google Analytics data with personally identifiable information.
Google Analytics uses cookies to recognize returning visitors and collect statistical usage data. Google’s use of information collected through Google Analytics is governed by Google’s own terms and privacy policy.
You may opt out of Google Analytics by disabling cookies in your browser settings or by using the Google Analytics Opt-Out Browser Add-on.
Data Retention and Deletion Requests
We retain customer information only for as long as necessary to fulfill business, legal, accounting, security, fraud prevention, or regulatory obligations.
You may request deletion of your account or personal information by contacting us directly. Upon receiving a verified request, we will delete or anonymize your personal information where reasonably possible and legally permitted.
Certain transaction records, including order history, may be retained as required by law or for legitimate business purposes, including tax, accounting, fraud prevention, chargeback, warranty, security, or regulatory compliance purposes.
Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Your Privacy Rights
Depending on your location, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of your account or personal information
- Opt out of certain data collection practices
To exercise these rights, please contact us using the information below.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices, security, or content of those external websites.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.
Contact Us
If you have any questions regarding this Privacy Policy or your personal information, please contact Direct Action® through our contact page:
