Direct Action
On the shot show 2023

The SHOT Show (Shooting, Hunting, and Outdoor Trade Show) is the largest trade show of its kind in the world. It is organized in Las Vegas, USA and attracts thousands of attendees from around the globe, including manufacturers, distributors, retailers, media, law enforcement, military and other industry professionals. The SHOT Show features exhibits from hundreds of companies, showcasing the latest products and technologies in the shooting, hunting, tactical and firearms industry. It is one of the most important events in the industry.

Direct Action® was brought to life to utilize the experience and knowledge of our designers, who are experts in the area of modern military operations, and create the most advanced combat systems available on the market. Understanding the specific needs of elite special forces operators is not our biggest advantage though. We are proud to be able to transfer this experience to the outstanding production process that enables us to constantly improve. With meticulous manufacturing and rigorous quality control, we are sure to be leaving no room for error and nothing to chance.

We are determined to provide our customers with gear that may be compiled in a way that anyone can build a mission-specific set and fulfill his or her demands. We call it the “Individual-as-a-system” approach. It enables us to stay coherent and grow in an evolutionary way, consciously refusing to follow trendy gimmicks or beaten paths. It's the feedback our users provide us with and the insight of our experts that lead us. Premiere of all our new products and you'll find more information soon on our Shot Show booth!

Direct Action® on the Shot Show 2023:
Booth #61403, level 1, Venetian Expo

Save the date - 17-21th January

If you become tired, overwhelmed by the amount of news or the momentum of the event, and you start to feel thirsty, then on January 19th after 4:00 pm, we invite you to come to our stand for a cold beer. See you in Las Vegas!